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NT-117 / Decision pack

Offer message comparison

Compare message claims before testing response.

Compare message claims before testing response. Connect audience task, message claim, evidence or limit with responsibility and evidence. An action closes only when all task fields, owner and target date are entered, its state is Complete and an evidence reference is recorded.

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Editable .xlsxPDF guideNo macros

Start with the decision

Which message option lacks a supported claim or a clear intended action?

Small businesses preparing alternative service messages.

From input to next step.

  1. 01

    Set the boundary

    Choose one audience task and a consistent intended action. Keep offer scope the same when comparing wording.

  2. 02

    Work through the record

    Check each message claim against the actual product and limitations. Remove unsupported outcome promises.

  3. 03

    Confirm the next step

    Choose a bounded test and define the response before collecting results. This worksheet itself does not measure conversion.

A look inside

The example, in plain sight.

Fictional values from the workbook. Amounts are illustrative currency units, not a market rate or a customer result.

Reference
OM-01
Audience task
Clarify scope
Message claim
Specific deliverables listed
Evidence or limit
Current offer reference
Owner
Coordinator
Target date
2026-11-12
State
Complete
Evidence reference
Example record 1
Open action
0

Before you use the result.

  • Do not invent savings or testimonials.
  • A preference is not response evidence.
  • Keep paid tests separately authorised.

A message-claim comparison worksheet, not copy performance prediction.

A few useful answers.

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Each product includes a PDF guide, an editable Excel workbook, a fictional worked example, a blank worksheet with 50 prepared rows and a decision log. Working kits also include an implementation plan and an adaptable message. The exact file list is on each product page.

What software do I need?

A PDF reader and spreadsheet software that supports standard .xlsx formulas. The workbooks contain no macros or external data connections. Formula results depend on your inputs and your spreadsheet software recalculating them. No paid AI account is required.

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