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NT-103 / Decision pack

Sales experiment tracker

Compare defined responses on a consistent exposure basis.

Record eligible exposures, defined responses and spend for each bounded test. Reject impossible response counts and keep the outcome definition consistent.

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Editable .xlsxPDF guideNo macros

Start with the decision

What response share and cost per defined response did each test produce?

Small sales teams running a limited offer-message experiment.

From input to next step.

  1. 01

    Declare the test

    Fix the audience basis, response definition and period before collecting results. Respect contact permissions.

  2. 02

    Record actual outcomes

    Enter the eligible exposure count, response count and associated spend. Do not call opens or clicks sales.

  3. 03

    Interpret cautiously

    Review the observed response and cost with sample size and channel differences in mind. This worksheet does not establish statistical significance.

A look inside

The example, in plain sight.

Fictional values from the workbook. Amounts are illustrative currency units, not a market rate or a customer result.

Sales test
Test A
Eligible exposures
100
Defined responses
10
Spend
50.00
Response share
10.0%
Cost per response
5.00

Before you use the result.

  • Responses cannot exceed eligible exposures.
  • Zero responses leaves cost per response unavailable.
  • Use one response definition across compared tests.

A bounded experiment record, not campaign execution or statistical testing.

A few useful answers.

All questions →
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No. The planned shop sells each product separately for a one-off price. You will not need a membership, a bundle or a credit balance.

What will I receive?

Each product includes a PDF guide, an editable Excel workbook, a fictional worked example, a blank worksheet with 50 prepared rows and a decision log. Working kits also include an implementation plan and an adaptable message. The exact file list is on each product page.

What software do I need?

A PDF reader and spreadsheet software that supports standard .xlsx formulas. The workbooks contain no macros or external data connections. Formula results depend on your inputs and your spreadsheet software recalculating them. No paid AI account is required.

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