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NT-115 / Decision pack

Win-loss interview guide

Learn from an actual buying decision without rewriting it.

Learn from an actual buying decision without rewriting it. Connect decision topic, neutral prompt, interpretation to avoid with responsibility and evidence. An action closes only when all task fields, owner and target date are entered, its state is Complete and an evidence reference is recorded.

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Editable .xlsxPDF guideNo macros

Start with the decision

Which decision question needs a neutral prompt and a permitted evidence record?

Sales teams preparing a voluntary post-decision interview.

From input to next step.

  1. 01

    Set the boundary

    Use an actual completed decision and obtain voluntary participation. Keep the conversation separate from trying to reopen the sale.

  2. 02

    Work through the record

    Ask about concrete events and trade-offs. Preserve the participant’s wording separately from your interpretation.

  3. 03

    Confirm the next step

    Record permitted evidence and uncertainty. Do not turn a few interviews into representative win-loss statistics.

A look inside

The example, in plain sight.

Fictional values from the workbook. Amounts are illustrative currency units, not a market rate or a customer result.

Reference
WL-01
Decision topic
Alternatives
Neutral prompt
What options were considered?
Interpretation to avoid
Assuming price decided
Owner
Coordinator
Target date
2026-11-12
State
Complete
Evidence reference
Example record 1
Open action
0

Before you use the result.

  • Do not imply the participant owes an explanation.
  • Ask permission before recording.
  • No fabricated research findings.

A qualitative interview guide, not research execution or predictive sales analysis.

A few useful answers.

All questions →
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What will I receive?

Each product includes a PDF guide, an editable Excel workbook, a fictional worked example, a blank worksheet with 50 prepared rows and a decision log. Working kits also include an implementation plan and an adaptable message. The exact file list is on each product page.

What software do I need?

A PDF reader and spreadsheet software that supports standard .xlsx formulas. The workbooks contain no macros or external data connections. Formula results depend on your inputs and your spreadsheet software recalculating them. No paid AI account is required.

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