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NT-282 / Decision pack

Business idea assumptions

Make the assumptions visible before committing more.

Separate the proposed customer problem, offer, delivery and acquisition assumptions. Choose a small test for the unknown that could most affect the idea.

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Start with the decision

Which critical assumptions still lack relevant evidence?

Individuals exploring an early small-business idea.

From input to next step.

  1. 01

    Write a falsifiable assumption

    State who you believe has the problem and what observable behaviour would support or contradict the assumption. Avoid a statement that every outcome can confirm.

  2. 02

    Record existing evidence

    Link direct observations or conversations and label second-hand claims. A positive reaction is different from a commitment or purchase.

  3. 03

    Choose the next test

    Identify an affordable, reversible way to learn. Define the result that would change your plan before seeing the outcome.

A look inside

The example, in plain sight.

Fictional values from the workbook. Amounts are illustrative currency units, not a market rate or a customer result.

Assumption
Problem occurs repeatedly
Customer / context
Small service team
Critical?
Yes
Evidence reference
Conversation reference
Evidence sufficient?
No
Next test
Ask about last occurrence
Critical unknown
1

Before you use the result.

  • An assumption is not a market fact.
  • Do not invent interview or sales numbers.
  • Interest does not automatically establish willingness to pay.

An early-learning worksheet, not market research, investment advice or a prediction of business success.

A few useful answers.

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What will I receive?

Each product includes a PDF guide, an editable Excel workbook, a fictional worked example, a blank worksheet with 50 prepared rows and a decision log. Working kits also include an implementation plan and an adaptable message. The exact file list is on each product page.

What software do I need?

A PDF reader and spreadsheet software that supports standard .xlsx formulas. The workbooks contain no macros or external data connections. Formula results depend on your inputs and your spreadsheet software recalculating them. No paid AI account is required.

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