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NT-281 / Working kit

Local competitor offer map

Compare what customers can actually buy.

Record dated public evidence for competing offers, then turn the differences into a small test. Keep missing prices and unverified assumptions explicit.

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Editable .xlsxPDF guideNo macros

Start with the decision

What could make my offer meaningfully different?

People launching or revising a local service offer.

From input to next step.

  1. 01

    Choose comparable offers

    Use competitors serving a similar customer and geography. Record public URLs and observation dates. Compare inclusions, exclusions and purchase steps before comparing headline prices.

  2. 02

    Distinguish evidence from inference

    Mark whether a price is published, quoted or unknown. Do not infer sales, profit or demand from a polished website.

  3. 03

    Design one test

    Choose an offer difference you can deliver. Record the target customer, intended price, channel and an observable success criterion. Interviews and paid behaviour are stronger evidence than page count.

A look inside

The example, in plain sight.

Fictional values from the workbook. Amounts are illustrative currency units, not a market rate or a customer result.

Competitor reference
Illustrative A
Offer description
One-hour service
Published price
90.00
Price status
Published
Source URL
https://example.com
Observed date
2026-10-18
Key inclusion
Written summary
Key exclusion
Follow-up

Before you use the result.

  • Do not invent missing prices or sales figures.
  • Record source dates; offers can change.
  • Do not copy competitors’ text, branding or proprietary material.

A public-information research worksheet, not a completed market study or proof of demand.

A few useful answers.

All questions →
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No. The planned shop sells each product separately for a one-off price. You will not need a membership, a bundle or a credit balance.

What will I receive?

Each product includes a PDF guide, an editable Excel workbook, a fictional worked example, a blank worksheet with 50 prepared rows and a decision log. Working kits also include an implementation plan and an adaptable message. The exact file list is on each product page.

What software do I need?

A PDF reader and spreadsheet software that supports standard .xlsx formulas. The workbooks contain no macros or external data connections. Formula results depend on your inputs and your spreadsheet software recalculating them. No paid AI account is required.

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