Online selling
Online product pricing
Price the product with the costs included.
A real excerpt from this edition. Fictional example data.
NT-183 / Decision pack
Include the costs that a return leaves behind.
Model sales retained, refunds, recoverable stock value and reverse-logistics costs for a stated order count. Treat the return rate as an assumption, not a forecast.
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Start with the decision
Small online sellers modelling unit economics with returns.
Use one product, period and number of orders. Enter unit product cost and selling price on the same tax basis.
Enter the expected refund, reverse-logistics cost and recoverable value. Recovery value must represent usable or realisable stock, not the original selling price.
Compare plausible return scenarios and check cash timing separately. Consider platform fees, damage and customer remedies outside this simplified model where relevant.
A look inside
Fictional values from the workbook. Amounts are illustrative currency units, not a market rate or a customer result.
A simplified cohort-contribution model; it does not calculate platform rules, tax, legal remedies or cash timing.
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No. The planned shop sells each product separately for a one-off price. You will not need a membership, a bundle or a credit balance.
Each product includes a PDF guide, an editable Excel workbook, a fictional worked example, a blank worksheet with 50 prepared rows and a decision log. Working kits also include an implementation plan and an adaptable message. The exact file list is on each product page.
A PDF reader and spreadsheet software that supports standard .xlsx formulas. The workbooks contain no macros or external data connections. Formula results depend on your inputs and your spreadsheet software recalculating them. No paid AI account is required.
Online selling
Price the product with the costs included.
Online selling
Check the listing a customer will actually see.