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NT-288 / Decision pack

Local market observation guide

Record what is visible without guessing what it proves.

Organise observations about publicly visible offers, customer situations and access routes. Separate an observation from an inferred cause, demand level or business result.

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Editable .xlsxPDF guideNo macros

Start with the decision

Which local observations still need a dated source or a follow-up question?

Individuals investigating a possible local service opportunity.

From input to next step.

  1. 01

    Choose the observation scope

    Define the area, situation and time period. Use public information and appropriate permission rather than collecting unnecessary details about individuals.

  2. 02

    Record the visible fact

    Keep a source reference and date. Describe what you saw without inferring revenue, profitability or customer satisfaction from appearance.

  3. 03

    Choose a follow-up

    Compare observations across relevant times or sources. Identify the question a customer conversation or small test could answer.

A look inside

The example, in plain sight.

Fictional values from the workbook. Amounts are illustrative currency units, not a market rate or a customer result.

Observation reference
Observation A
Place / context
Public offer page
Observed fact
Appointment option listed
Dated source reference
Page note dated 19 Oct
Source checked?
Yes
Follow-up question
Who uses this option?
Evidence gap
0

Before you use the result.

  • A busy location does not establish profitable demand.
  • Do not record identifiable people without an appropriate basis.
  • Public observations may be seasonal or incomplete.

An observation framework, not completed local research, surveillance or a market-size estimate.

A few useful answers.

All questions →
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What will I receive?

Each product includes a PDF guide, an editable Excel workbook, a fictional worked example, a blank worksheet with 50 prepared rows and a decision log. Working kits also include an implementation plan and an adaptable message. The exact file list is on each product page.

What software do I need?

A PDF reader and spreadsheet software that supports standard .xlsx formulas. The workbooks contain no macros or external data connections. Formula results depend on your inputs and your spreadsheet software recalculating them. No paid AI account is required.

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